J•POP was a small food stall selling economic Japanese food mainly for university students around there. I was asked to re-brand a Small Medium Enterprise near campus and the reason I chose J•POP was simply because it was my all-time favourite stop whether it was lunch time or… at the end of a tiring day of school—well basically whenever I’m hungry.
The concept for this was to keep the design at a minimum size as possible—since the stall was quite small—and to keep it somehow friendly. Imagine yourself in an evening’s chill eating ramen inside a small friendly shop. Oh, and the red colour is actually cliché.
You know, it’s Japan. To increase appetite like you would encounter in common fast food chain restaurants.
This work is part of my university assignments. Any photographs used might belong to their respective owners.