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enhances visuals in digital products.

Jakarta-based product designer with a penchant for visuals. I've been crafting digital products across diverse industries, including finance, travel, education, health, telecom, and transportation. Brands I've worked with: Tiket / AYANA / Bluebird Group / BCA / Jenius SMBC / AIG / Xailient / JAMTANGAN.COM

Experiences

2023 — Present
Senior Product Designer
2020 — 2022
Senior Product Designer
2017 — 2019
Senior UI/UX Designer
2009 — 2017
A mix of designer & front-end developer

Case Studies

Together with an extraordinary team, I was mainly in charge with the revamp of Product Detail Page for tiket To Do (similar to TripAdvisor's Things To Do), leveraging primary and secondary research and successfully driving a 30% increase in purchases since Q1 during the pandemic.

2022 // Travel - Mobile App
tiket To Do - Product Detail Page

Shipped digital financial solutions for Indonesia's leading bank BCA (Bank Central Asia). Key projects included their main mobile transaction app (MyBCA), delivering seamless and innovative user experiences.

2018 // Finance - Mobile App
myBCA Mobile App

Recollections

AYANA Bali
2023 // Mobile app design for AYANA Guest App
Call Cooee!
2022 // Mobile app design and marketing site development for an Australian virtual simcard.
NinoWorld
2021 // Web design for Singapore's first early-childhood education platform.
Xailient
2021 // Web dashboard design for computer vision operations at scale.
BlueBird
2020 // Mobile booking flow
Lion Parcel
2018 // Mobile app
IceHouse
2018 // Company website + social media direction
BCA
2018 // ATM interface
AIG Singapore
2018 // Mobile app
Outfeed
2017 // Concept app
Properti123
2017 // Web design
Tinkerworks
2017 // Web design
Ciayo Games
2017 // Web Design + Art direction
Ciayo Comics
2017 // Brand Concept