enhances visuals in digital products.

Jakarta-based product designer with a penchant for visuals. I've been crafting digital products across diverse industries, including finance, travel, education, health, telecom, and transportation. Brands I've worked with: Tiket / AYANA / Bluebird Group / BCA / Jenius SMBC / AIG / Xailient / JAMTANGAN.COM
Experiences
Case Studies
Together with an extraordinary team, I was mainly in charge with the revamp of Product Detail Page for tiket To Do (similar to TripAdvisor's Things To Do), leveraging primary and secondary research and successfully driving a 30% increase in purchases since Q1 during the pandemic.
Shipped digital financial solutions for Indonesia's leading bank BCA (Bank Central Asia). Key projects included their main mobile transaction app (MyBCA), delivering seamless and innovative user experiences.